WHY BULK SMS? HOW IT IS MORE EFFECTIVE THAN E-MAIL
speedsms briefs WHY BULK SMS? HOW IT IS MORE EFFECTIVE THAN E-MAIL
Market Industry :
One of the most viable options to market your product among your target audience is the use of bulk sms service. The marketer is assured that the message has been delivered at the right time to the intended receiver. These messages could be informational, promotional or alerts in nature and reach your customer almost instantaneously.
These services are used by banks or stock broking companies to send alert messages to their clients or updates about their account. Educational institutes or colleges can also use these services to spread information about various new …
Bulk SMS Market has a huge impact on companies to grow faster. It can be an essential part of an organization’s multi-channel marketing strategy. Implementing effective SMS messaging between brands and mobile device users is a great way to engage customers throughout the buying process. SMS marketing is also great for lead generation. So there is a such great demand for Bulk SMS in a Market today.
Bulk SMS is profitable to business managers and marketers, as the increased use of mobile phones supports the wide reach of business texts among people.
- It helps reaching the customers directly and ensures the delivery of messages to the targeted individual.
- This is a cost effective solution and serves to be the significant choice of advertisement and marketing to promote business
- It helps in creating the awareness about newly introduced products and thus approach huge numbers of potential marketers and customers in less duration
- Businesses can send relevant information to a specific group of customers in just a few clicks to go and thus save a huge amount of time
- This will be an easily executable marketing strategy
- It can increase sales drastically and generate repeat sales with good profit
- It increases the exposure of brands among people
- Enables sending highly customized messages to the selected or group of customers, which is personalized too
- It helps deliver value added solutions at possible marginal cost and enables automatic relay of any important information essential for future projects
- Business people can more potentially interact with individual customer or group of customer in a better manner that helps promote business.
What should you consider when choosing the Bulk SMS Services?
Besides knowing the importance of sending Bulk SMS and use of Services, there are also a few factors to be taken into consideration, when choosing the service provider or the software. Here are a few elements to consider when choosing the Bulk SMS Services:
Cost of bulk SMS services: This will be the core consideration, as the service you choose must be within the affordability level.
Requirement of bulk SMS: You must consider the essentialities of sending bulk SMS and how productive would that be to your business, than simply investing in the software.
Network coverage: This is another vital consideration, as your SMS services must be capable of reaching people at the desired geographical locations in an effective manner. Besides, the quality of the network must also be taken into consideration to avoid some technical issues that may arise when the service is used.
Advantages of SMS Marketing
1. Direct and Immediate Message Delivery
SMS is the most immediate marketing channel available to marketers. Ninety-seven percent of text messages are opened and read and most are read within three minutes of delivery.
Direct communication with consumers can help stimulate an immediate purchase. The faster the communication, the sooner consumers can make a purchase. The use of this direct communication can also cultivate lasting relationships between brands and their consumers.
2. Quick Feedback from Customers
Research shows that 31 percent of consumers will respond to a survey via smartphone. Brands can initiate surveys via SMS and receive results in relatively short amount of time. The average response time is less than six minutes.
Customer feedback is valuable information for businesses. This data helps the company improve its products. Customer feedback also helps the company learn more about market trends and gain a better understanding of what customers like and don’t like.
3. Instant Delivery
Text messages are usually delivered within seconds. Average SMS delivery time for most mobile carriers is less than 10 seconds. Brands can deliver time-sensitive messages instantly.
IDC data indicates 62 percent of smartphone users check their phones immediately after waking up, while 79 percent check theirs within 15 minutes of waking up. With brands struggling to increase email deliver-ability, the astonishing SMS deliver-ability leaves no question that SMS marketing is a worthwhile investment.
4. High Open Rate
Higher open rates make a marketing campaign more effective. With a 90 percent open rate, the SMS open rate is almost triple that of the average email open rate. Brands don’t have to worry about crafting great subject lines that will encourage the recipient to open and read a text message. The buzz going off in a mobile user’s pocket is all the motivation they need to open a text message.
5. High Conversion Rate
SMS has a very high conversion rate. Mobile users respond to call-to-actions in text messages more than any other marketing channel. Time Warner has used SMS to boost late bill collections by 49 percent and Kiehl’s saw over 73 percent of their opted-in customers make a purchase as a result of receiving SMS product alerts.
Some tips to do Effective BULk SMS Marketing
- Simple and precise: The text you are sending to the consumers need to be simple and in understandable form. The open rate of text promotions/offers is a whopping 98% compare to 22% open rate of emails.
- Segmentation and targeting: Consumers opt in to mobile programs and make careful decision on which text campaigns they choose. This differs from email where consumers subscribe more generally for brands they may only be temporarily interested in.
- Build your brand Conversation: While email Communication is a one- way street, people can actually reply to an SMS Promotion and engage with the brand through two way SMS dialog.
- Sell more and drive awareness: Unlike email, which tends to drive online sales, text promotions drive engagement to bring consumers in store. Once in-store, the consumer is more likely to buy other attractive products and a consumer’s basket size is on average three times larger. SMS gets your Consumer in the store and opens their eyes to additional offerings they might not otherwise Interested in
- Measure your Ad value: With so many customer acquisition points with SMS programing, brands can easily track where users are texting in to join(Via in-store advertising, print advertising) and measure the relative effectiveness of that advertisement. This allows marketers to measures advertising in a way like before and is valuable tool for marketers.
SMS practices are not just an efficient way to reach today’s consumer but also the most relevant way to engage with them, build brand trust, and even track the effectiveness of advertising. If you are not engaging with customers via SMS based campaigns, now its time to go mobile. So most of the company should use the SMS as marketing Strategy for creating their brand identity.
Currently there is so many Bulk SMS Service provider in india but one need to choose thewho Provides reliable, quality and hassle free services with maximum flexibility at the really affordable prices. Whether you are startup and established brand when it comes to promotion one need to choose the service provider who provides quality services at the good prices. And while selecting the best among the other alternatives available should consider the quality factor first and after the pricing. when you compromise the quality for pricing will always land up in wrong decision which led to disaster for the business.
SPEEDSMS.IN provides Messaging Solutions to every industry like Travel and Logistics, Education, Healthcare, ITes/IT Companies, Transport, Telecommunications, Insurance, Banking, Real Estate, Airlines, Stock Brokers, E-commerce, etc.
What you can expect
- Instant SMS Delivery
- Integrate API with your Respective Portal/Website/APP
- Now Get the Delivery Report within 24 hours
- Delivery ratio on Promotional BULK SMS is 10:8
- Delivery ratio Transactional Bulk SMS is 10:10
- 24 Hours Support
Why Join Us
- Easy to use Interface.
- Resale Bulk SMS with your own Brand Name.
- Sell the Bulk SMS at Your Own rate and Earn Higher Profits.
- 24×7 Technical Support.
- Create Sub Re-seller and further they can create Re-seller.
- Becoming a Re-seller is very simple.
- Buy Bulk SMS Packages from KAPSYSTEM at Cheaper rates and sell them at higher rates.
What We Offer
- Promotional BULK SMS Services
- Transactional BULK SMS Services
- Voice Alert
- Missed call Alert
- Short code and Long Code Solution
Promotional Bulk SMS Services
Promotional Bulk SMS Service: Helps in creating awareness about your brand, product or any offer in a second with a single click by sending bulk sms , and also send regular updates to your clients about new offers, new product launch or any events right away.
- Promotion on Non DND Numbers
- DND Numbers can be eliminated
- Service time 9am – 9pm
- Instant Delivery
- Sender ID- 6 Digit numbers or Characters
- Instant Delivery Report
- API is integrated with client website or portal
Transactional Bulk SMS service:
It allows for sending alerts/reminders/updates to your existing clients. It is easy to send bulk SMS throughout the globe with user-friendly web interface. Any kind of information sharing SMS comes under transactional.
- SMS on DND Numbers
- 24 hours service time
- Works on templates basis
- HTTP API will be given
- Instant Delivery
- Sender ID
Voice Call Alert:
This service allows speech conversation of a predefined group of service subscribers in half duplex mode on the radio link taking into account multiple mobile service subscribers involved in the voice group call service VGCS call per cell. The VGCS is applicable to all mobile stations in a certain network and area which have the technical capability and the corresponding subscription, respectively to participate in a VGCS call.
Missed Call Alert:
The Caller Phone Number is forwarded to your Email, Mobile via SMS, and API to your SAP/Web/ERP Applications for further processing.
Short Code Solutions:
Short Codes Services are short cellular telephone numbers. Short numbers/Short Codes are easier to read and remember. We are one of the leading Short Code Service Providers in India. Wish to increase leads for your services and products by getting the sender’s mobile numbers? Select a keyword appropriate for your company and prospective customers and send inquiries by send message PRODUCT to 54545 or 56767.
Long Code Solutions:
Long Code Services also known as a dedicated phone number or long number, is the reception mechanism used by businesses to receive voice calls and SMS Messages. Low cost and International accessibility make long code best solution for long term campaigns.
- 25% of mobile users under 65 are willing to receive commercial SMS messages (ExactTarget)
- 53% of texters are over 35 years old (Nielsen)
- 5.3 billion global mobile subscriptions are predicted by 2013 (Informa Telecom)
WHY BULK SMS? HOW IT IS MORE EFFECTIVE THAN E-MAIL/
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