WhatsApp Advertising messages

WhatsApp Advertising messages

Whatsapp Advertising Messages: The Ultimate Guide with 11 Ready-to-Use Samples

Discover 11 examples of effective WhatsApp advertising messages to boost your marketing strategy and connect with customers.

WhatsApp Advertising Messages are an effective tool to leverage the 2 million user base of WhatsApp and establish a better connection to drive sales.

WhatsApp messages are effective because they can be personalized, sent in bulk, and allow users to engage by clicking links or replying. They can be sent to individuals or groups and include engaging media like images, audio, and video.

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Learn to take your WhatsApp marketing game to the next level with our 11 sample WhatsApp advertising messages.

Introduction to WhatsApp Advertising Messages

WhatsApp Advertising Messages is a promotional messages sent by businesses to customers or potential customers using the WhatsApp messaging platform.

WhatsApp Advertising Messages are digital marketing campaign that helps businesses inform customers about their products, services, and promotions.

WhatsApp Advertising Messages are typically sent simultaneously as part of a bulk message to many people. The messages are often personalized to each recipient, making them more engaging and effective.

WhatsApp Business Profile allows businesses to create a virtual storefront, while WhatsApp advertising messages are a powerful tool for promoting products, providing customer support, building relationships, and increasing brand awareness. These messages enable targeted messaging, efficient support, personalized offers, and promotion to potential customers.

However, businesses must comply with WhatsApp’s policies and regulations and ensure they have the necessary consent from customers to send promotional messages.

Significance of WhatsApp Advertising Messages

Did you know that in 2021, people worldwide spent an average of 18.6 hours per month on WhatsApp?

And if that’s not impressive enough, the open rate for WhatsApp Business API messaging is a whopping 99%! This means that WhatsApp advertising messages are incredibly effective in reaching and engaging customers, and highlight their importance in today’s digital marketing landscape.

Here are some more reasons why WhatsApp advertising messages are significant:

  • Reach Expansion

WhatsApp advertising messages can help businesses expand their reach to potential customers.

By leveraging WhatsApp’s massive user base, businesses can send targeted messages to customers who have shown an interest in their products or services.

Businesses can use WhatsApp groups to connect with customers and offer them exclusive deals or promotions. This can help to build customer loyalty and expand the reach of your business by creating a sense of community and fostering engagement.

  • Brand Awareness

By utilizing WhatsApp advertising messages, businesses can raise brand awareness and educate potential customers about their offerings. This can lead to increased brand recognition and knowledge, aided by the high open rate of WhatsApp messages.

These messages help build relationships and stronger customer loyalty, also leading to increased engagement.

  • Lead Generation

Due to its popularity, WhatsApp is a valuable messaging platform for businesses to reach potential customers who may not respond to traditional advertising methods or may not have been exposed to them. WhatsApp advertising messages can effectively bridge this gap.

Businesses can create attractive messages that promote their products or services and use WhatsApp’s broadcast feature to quickly reach a large group of people. It is also possible to build relationships with potential customers by responding to their questions or concerns and providing timely updates on new products or services.

  • Market Dominance

WhatsApp advertising messages can help market dominance by establishing brand recognition and engagement with customers over one of the world’s most popular messaging apps.

With WhatsApp’s wide reach, businesses can send out targeted messages to potential and existing customers, offering them deals and incentives, providing product and service updates, and increasing their brand visibility.

WhatsApp also allows businesses to track and analyze customer responses, allowing them to identify trends and adjust offers accordingly. By leveraging the messaging platform’s reach, businesses can effectively dominate the market and increase their revenue.

  • Competitive Edge

The image above supports the assertion that WhatsApp advertising provides a competitive advantage in reaching a large and engaged target audience.

With WhatsApp, marketers are able to target customers with timely, relevant messages that are personalized to their interests. This allows marketers to build relationships with their target customers and engage with them in a more meaningful way.

  • Product Promotion

WhatsApp Advertising Messages are effective for promoting products through targeted messaging that informs customers about new products, features, and promotions.

By providing personalized and informative content, businesses can boost customer interest and engagement, leading to increased product awareness and sales.

WhatsApp’s high open rates ensure that customers receive and engage with promotional messages, further improving the effectiveness of product promotion.

How do advertisements work on WhatsApp?

WhatsApp is a widely used messaging platform that provides businesses with a unique opportunity to connect with their customers. With over two billion active users globally, businesses are increasingly leveraging WhatsApp for advertising to reach their target audiences.

Here are more ways in which advertisements work on WhatsApp.

  • In-App Messages

In-App Messages are a form of WhatsApp advertising that allows businesses to broadcast messages to customers who have shown interest in their products or services at a large scale. This form of advertising is delivered within the chat window of WhatsApp and can be personalized based on customer preferences and interests.

In-App Messages is also useful in providing product updates, promotional offers, and other important information related to the business. Such messages can also include call-to-action buttons that direct customers to a website, landing page, or other relevant information.

This form of advertising is generally considered to be less intrusive than other forms of advertising since it is delivered within the context of a conversation. It can be an effective way for businesses to reach out to potential customers who have already expressed interest in their products or services.

  • WhatsApp Business API

WhatsApp API provides advanced messaging capabilities, detailed metrics, and analytics. It also comes with a broadcast limit of 100,000 people. Its advanced communication features include live chatbots for customer service, 24-hour session messages, and automated messaging workflows.

WhatsApp API allows businesses to segment their customers and integrate third-party tools, providing more customization options for messaging campaigns.

  • Affiliate Marketing

Affiliate marketing on WhatsApp works by connecting merchants and potential customers through WhatsApp. As an affiliate marketer, you would promote products and services offered by a business or other organization through a link on WhatsApp.

Your customers will then click on the link to find out more information about the product or service and purchase it. When they make a purchase, you’ll earn a commission. It’s an effective way to reach more potential customers and increase revenue for both you and the business you’re promoting.

  • Influencer Marketing

Influencer marketing on WhatsApp involves businesses collaborating with influencers who have a large following on the messaging app to promote their products or services. This type of marketing is particularly effective on WhatsApp because of the app’s private and intimate nature, which allows influencers to build close connections with their followers.

Influencer marketing on WhatsApp can be particularly effective for small businesses or startups that may not have large marketing budgets. By partnering with influencers who have established followings, businesses can leverage their influencer’s credibility and reach to expand their own customer base and increase brand awareness.

Learn more about Influencer Marketing.

11 Whatsapp Advertising Messages Sample

We’ve got a variety of Whatsapp advertising messages sample to satisfy your marketing cravings! From loyalty alerts that make your customers feel like VIPs, to engaging games and challenges, we’ve got everything you need to take your Whatsapp advertising to the next level.

So let’s dive in and see what treats we have in store for you!

Personalized Offers

  • Hey [Name], we know you’re a fan of our gym wear collection. Want to add to your collection? Here’s a special offer just for you – 15% off your next purchase. Use code GYM15 at checkout!
  • Hi [Name], we’re excited to offer you an exclusive discount on your next meal order. Order now and get 25% off on your first 3 orders. Use code FOOD25 at checkout!
  • Hey [Name], we see you’ve been a loyal customer for a while now. As a thank you, here’s a personalized offer just for you – 30% off on your next purchase. This offer is valid for the next 48 hours only. Shop now!

New Product Launch

  • Hey there, [Name]! We’re thrilled to introduce our newest product that’s perfect for your needs! Try it out now and get a special launch offer of 10% off your first order. Order today!
  • Hey [Name], we’re launching our latest product that we think you’ll love! It’s perfect for all your outdoor adventures. Be one of the first to try it out and enjoy a special launch offer of 20% off your first order. Order now!
  • Hi [Name], we’re thrilled to launch our latest product that we’re confident you’ll love! It’s designed to provide you with better sleep and relaxation. Order now and get a special launch offer of 15% off on your first purchase!

Sales Reminders Alerts

  • Hi there, [Name]! Our sale is still on, but it won’t be for long. Shop now and save big on your next purchase. Don’t wait, our items are selling out fast!
  • Hey [Name], just a friendly reminder that our sale is ending soon! Don’t miss out on the chance to save up to 50% on your favorite items. Hurry and shop now before it’s too late!
  • Hey [Name], just a friendly reminder that our sale is ending soon! Don’t miss out on the chance to save up to 50% on your favorite items. Hurry and shop now before it’s too late!

Back-In-Stock Notifications

  • Hey there, [Name]! We wanted to let you know that the item you were looking for is now back in stock. Our team has been working hard to ensure that we can keep up with the demand, and we’re happy to say that we now have the product available again.
  • Hi there, [Name]! Remember that product that everyone was raving about and sold out almost instantly? We’re happy to say it’s back in stock and ready to ship! Order now before it’s too late!
  • Hello [Name], we heard you missed out on the last batch of the popular product that was a success and sold outrageously. Well, we’ve got great news – it’s back in stock and better than ever!

Abandoned Cart Reminder Alerts

  • Hey [Name], it looks like you left something behind in your cart! We noticed that you added a few items but didn’t complete your purchase. We don’t want you to miss out on these great products, so we’re sending a reminder to complete your order. And if you have any questions, our customer support team is always available to help!
  • Hi there, [Name], we hope you’re doing well! We noticed that you left some items in your cart, and we wanted to make sure that you didn’t forget about them. Plus, if you complete your order now, you’ll receive a special discount as a thank-you for shopping with us!
  • Hey [Name], we’re sorry to see that you left your cart before checking out. We want to make sure that you’re satisfied with your shopping experience, so we’re sending a reminder to complete your purchase. And to sweeten the deal, we’re offering free shipping on your order. So what are you waiting for? Complete your order now!

Games & Challenges

  • Hi [Name], are you a trivia buff? Our weekly trivia challenge is back, and we’re offering some amazing prizes to the winners! It’s a fun way to test your knowledge and compete against other players. Join the challenge now and see if you have what it takes to be the trivia champion!
  • Hey [Name], are you looking for a fun way to stay active and motivated? Our fitness challenge is now live, and we’re challenging you to complete a series of exercises over the next month. It’s a great way to get in shape, and there are some great prizes up for grabs! Join the challenge now and start your journey towards a healthier you.
  • Hello [Name], are you a puzzle lover? Our latest puzzle challenge is now available, and we think you’ll love it! It’s a fun and engaging way to exercise your brain and test your skills. Plus, there are some great prizes to be won! Join the challenge now and see if you can solve the puzzle before anyone else.

Upselling Offers

  • Hey [Name], we noticed that you recently purchased our entry-level product, and we wanted to let you know that we have an upgraded version that might interest you. Plus, as a valued customer, we’re offering you an exclusive discount on the upgrade. Check it out now!
  • Hey there, [Name], we noticed that you’re a regular customer of ours and wanted to show our appreciation by offering you an exclusive upgrade to our premium product. Take advantage of this special offer now and take your experience to the next level.
  • Hi [Name], we wanted to offer you a special deal on some add-ons that will take your experience with our product to the next level. For a limited time, we’re offering a special discount on these add-ons just for you. Upgrade your experience now!

Re-engagement Alerts

  • Hey [Name], we haven’t heard from you in a while! We’d love to know how you’re doing and if there’s anything we can do to make your experience better. Let us know, and we’ll make it happen!
  • Hi [Name], we’ve missed you! To welcome you back, we’re offering a special discount on your next purchase. Check out our website now, and take advantage of this exclusive offer.
  • Hey there, [Name], we noticed you haven’t visited our website in a while. We’d hate to see you miss out on all the new and exciting things we have to offer. Head over to our website now and see what you’ve been missing!

Seasonal & Holiday Offers

  • Hey [Name], it’s that time of the year again, and we’re feeling festive! To celebrate, we’re offering an exclusive holiday discount. Check out our website for more information and get your holiday shopping done early!
  • Hi [Name], we’re excited to offer you some amazing deals this holiday season. From gift bundles to free shipping, we’ve got everything you need to make your holiday shopping easy and stress-free. Check out our website now!
  • Hey there, [Name], let’s spread some holiday cheer! We’re giving away some exciting prizes this holiday season. Head over to our website to participate in our holiday contest and get a chance to win big!

Upcoming Event

  • Hey [Name], we’re excited to announce our upcoming event, and we’d love for you to be a part of it! Join us for an evening of fun, food, and music, and meet other people who share your interests. Get your tickets now and be a part of the action.
  • Hi [Name], we’re hosting a special event that we think you’ll love! It’s an opportunity to learn from experts in your field, network with other professionals, and gain valuable insights. Don’t miss out on this amazing opportunity! Register now to secure your spot.
  • Hey there, [Name], we’re throwing a party, and you’re invited! It’s a celebration of our latest product launch, and we’d love for you to join us. There’ll be food, drinks, and plenty of surprises. RSVP now to let us know you’re coming.

For Non-Commerce Purposes-

  • Hi there, [Name], did you know that our organization is hosting a free webinar next week? We’ll be discussing the latest trends in digital marketing, and our expert speakers will provide valuable insights that you won’t want to miss. Register now and secure your spot!
  • Hey [Name], are you interested in volunteering for a local cause? Our community organization is currently seeking volunteers to help with our upcoming charity event. Join us and make a difference in the lives of those in need. Sign up now and be a part of the change!
  • Hi [Name], have you been feeling stressed lately? Our meditation center is now offering virtual classes to help you relax and unwind. Our experienced teachers will guide you through various techniques to help you find inner peace and tranquility. Join us now and start your journey towards a more peaceful life.

WhatsApp Advertising Messages: How to use broadcast lists

WhatsApp’s broadcast list feature enables you to send a message to multiple contacts simultaneously. You can save the list of recipients and send broadcast messages to them repeatedly without the need to select them each time.

Here is how to create a broadcast list-

1. Go to WhatsApp > More options > New broadcast.

2. Search for or select the contacts you want to add.

3. Tap the check mark✅

Requirements for broadcasting a message- 

  • Make sure all the contacts in the Broadcast list have saved your number in their address book.
  • There is no limit to the number of Broadcast lists you can create.
  • You can select up to 256 contacts in each Broadcast list ( In WhatsApp API, you can select up to 100,000 contacts in each Broadcast list)

You can also share a specific product or service from your catalog via these steps

1. In the top left corner, click the  |  icon > Catalog.

2. Select a product or service.

3. In the top right corner, click SHARE then either:

  • Send link via WhatsApp: Share the item link over WhatsApp.
  • Copy Link: Copies the link.

Best Practised for creating Whatsapp Advertising Messages Samples

WhatsApp Advertising Messages have been proven to effectively reach target audiences and promote products or services.

However, with so many messages being sent out to customers, it’s important to ensure that your message stands out from the rest. That’s why it’s important to follow best practices when creating WhatsApp Advertising Messages samples.

Here are some-

  • Relevance Focus: Ensure that your WhatsApp advertising messages are relevant to your target audience and align with their interests, needs, and preferences.
  • Value Proposition: Highlight your unique value proposition in your messaging to communicate why your product or service is different and better than your competitors. Use clear and concise language to communicate the benefits of your offering.
  • Engaging Content: Create engaging and attention-grabbing content, such as videos, images, and GIFs, to increase customer engagement with your messaging. Use conversational language and avoid overly promotional messaging.
  • Personalization: Use personalized messaging to make customers feel valued and increase the effectiveness of your messaging. Use customer data to customize messaging and create a personalized experience.
  • Segmentation: Segment your customer base based on different criteria such as location, purchase history, and more, to create targeted messaging campaigns that increase the relevance of your messaging and drive conversions.
  • Compliance Policy: Ensure that your WhatsApp advertising messages comply with WhatsApp’s policies and guidelines to avoid being penalized or banned from the platform. Familiarize yourself with WhatsApp’s compliance policies to ensure that your messaging adheres to its standards.
  • Clear Call-to-Action: Include a clear call-to-action in your messaging that directs customers towards a specific action, such as making a purchase or visiting a website. Use clear and concise language to communicate the desired action.
  • Consistency Brand: Maintain consistency with your brand voice, messaging, and imagery across all messaging channels, including WhatsApp. This helps to reinforce your brand identity and increase brand recognition among customers.

What are the requirements and guidelines for sending advertising messages?

To maintain user trust and avoid being perceived as spam, businesses must adhere to WhatsApp’s requirements and guidelines when sending advertising messages on the platform. Failure to do so may result in negative consequences.

Some of the key guidelines include obtaining user permission before sending any messages, following the platform’s advertising policies, and ensuring data privacy. Additionally, businesses should ensure that their messages are relevant and provide value to the user and that they include a clear call-to-action.

By following these guidelines, businesses can create effective and engaging WhatsApp advertising messages while maintaining compliance with the platform’s policies.

Click here to get a more clear understanding of WhatsApp Business Terms of Service.

Donut.Cx- Best Whatsapp Marketing Software To Grow Your Business

With Donut.cx, you can easily create attractive broadcasts to nudge existing customers towards making a purchase, while also accessing leads from multiple channels through a single, convenient widget.

Consolidate all your inbound customer interactions in a snap with Donut.cx – the engagement platform with a multi-agent team inbox and advanced contextual features.

Learn How to create WhatsApp Promotion Message Templates using Donut.cx-

Using Donut.cx’s template editor, you can create your own customized templates for broadcasts. Each Template has to be approved by Facebook before it can be used for broadcasts.

To create and submit templates for approval, follow these quick steps

Step 1: Click on the  icon to access the Broadcast menu.

Go to “Template” → “Create Template”

A pop-up window will appear. Select “Broadcast”, then hit “Begin creating”.

Step 2:Enter a Template name, and select the desired category and language. Add additional notes if needed. Click Next.

Step 3:Enter the details you want to share with your customer in the message body. Use the preview pane to see what your message will look like.

You can also beautify your message by using these optional features

  • Header: Enter a title or attach a media file (maximum size – 5MB)
  • Footer
  • Buttons: Add up to 3 suggested replies or links for your customers to use

Step 4: Variables

Furthermore, you can also add variables that can personalize your message for each customer. Variables also increase the reusability of your template. To add a variable, click on “Add Variable” located below the message body.

Step 5:To create a custom variable, click on “+ Add New” Enter a unique label and sample text for reference. Click confirm to add the selected variable.

Step 6:Finally, verify all the details entered once again on the confirmation page. Click on “Submit For Approval” to submit the created template for Facebook approval.

A pop-up will appear to confirm that the message has been successfully submitted for approval. The approval process will take a maximum of 2 days.

You can check the status of your template in the Templates Dashboard. If your template is approved, it will appear in the Approved templates section.

Now your templates are ready to be used for broadcasts!


In conclusion, WhatsApp advertising messages can be a powerful tool for businesses looking to connect with customers in a more personal and direct way.

By following best practices such as obtaining proper consent, crafting relevant and engaging content, and leveraging WhatsApp’s built-in features, brands can build stronger relationships with their audiences and achieve their marketing goals.

By utilizing the WhatsApp promotion message samples provided above and implementing a suitable strategy, WhatsApp advertising can effectively elevate your business and enable it to flourish in the modern digital landscape.

Donut.cx boosts WhatsApp advertising messages with a multi-agent team inbox, advanced analytics for measuring performance, and attractive broadcasts to nudge customers toward purchases.

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