Bulk sms how to create
How do I write a bulk SMS message?
While writing a bulk SMS message might require a bit more attention and effort than texting your mom or a friend, it should be a relatively easy and painless process. To help you create text blasts that add value to your customers and entice them to convert to a sale, here are a few bulk SMS best practices to follow.
1. Understand your audience
Before you start writing, pick a goal for your message and put yourself in your audience’s shoes. Ask yourself: “Will my whole audience want to receive this message, or should I only send it to certain recipients?” “Is this message intrusive, or will it provide value to my subscribers?” Once you’ve narrowed down what audience segment to send to, then you can move forward to drafting the copy of your bulk text message.
2. Keep it short
Your customers are busy, so you’ll want to keep your message short and sweet. Another reason to remain concise is that sending SMS messages comes with a 160 GSM-7 character limit. If you can’t cut down your copy, your bulk SMS service provider will have to split your text across multiple messages. While this isn’t necessarily bad, receiving multiple messages might annoy some of your recipients and push them to unsubscribe.
3. Have a clear CTA
Each message you send should have one clear goal for your business and one intended action for your recipients. For example, don’t ask your customers to RSVP to an event and check out your new product release. Stick with one ask so your audience doesn’t get confused and your message doesn’t get watered down. In addition to providing a link to your website for recipients to learn more, you can also ask them to reply with a keyword, like “Text RSVP to let us know you’re coming!”
4. Identify your brand
Most customers are wary of receiving texts or clicking links from unknown numbers. Make your messages easily identifiable and trustworthy by including your business’ name or initials and ensuring your content’s tone and visuals (if you include an image or GIF) are on-brand. That way, your customers know the message comes from your business and will be more likely to engage with it.
5. Track your results
Like any good marketer, you’ll want to track the performance of your bulk SMS messages and see what content resonates with your audience. You can learn what messages and offers your customers like to receive so you can replicate and refine these results time and time again. Plus, you’ll also want to track the delivery status so you can understand what percentage of your messages are accepted, delivered, received, and more.
How to Build a Bulk SMS Application?
How to create a bulk SMS server? Below is a step-by-step action plan.
1. Decide on an application type
Like any other app, you can create a bulk SMS application tailored to mobile, desktop, or web usage. Creating a web application for sending bulk SMS is the simplest and the most affordable tactic that will allow you to test and validate the idea, develop a convenient UI, gather user feedback, and then proceed with creating mobile and desktop versions.
2. Create a UI/design draft
The good news is that you don’t need a too outstanding and customized design to create an SMS sending app. Instead, it is better to focus on the technical capabilities it comes with and data safety, but as for the design and UI, you still have to draft it. Focus on clarity and intuitiveness.
3. Use a ready-made API
How to build a bulk SMS application in a more affordable way? Using an API can be a winning tactic in this case. Standing for the Application Programming Interface, this is the ready-made piece of code that can be reused in the process of your app building, saving development time and costs.
4. Build basic features
To build the bulk SMS service skeleton, it will be enough to build a feature to create an SMS and send it to multiple recipients. Since this is the core opportunity you have to carefully test it at the next step.
5. Migrate contact data and run a sending test
Next, you should migrate the contact data to the app. Before making this step, make sure to cleanse it from duplicating, invalid and non-existing numbers. After that, run a sending test to make sure the application delivers the messages right.
6. Proceed with improving your app
After you make sure your bulk SMS software can work as it was initially planned, proceed with improving it, being guided by your users’ or employees’ feedback.