Bulk SMS marketing templates and examples

Bulk SMS marketing templates and examples

The offer is never usually the problem, it’s how to get it across using SMS where character count is tiny.Getting it right is arguably one of SMS marketing’s greatest challenges.

“There’s no greater copy writing challenge than writing a responsive SMS marketing text.
It’s like trying to cram a whole marketing department into 160 characters.”

Henry Cazalet – The SMS Works

So in just 160 characters, you have to achieve the following….

Attention Grab
Stop the recipient in their tracks. You’ve interrupted their day with your SMS marketing text, you’d better make this interesting or you’ll be consigned to the bin in seconds.

Make your offer
This needs to clear and concise. No waffle, no room for interpretation or vagueness. Punchy is the keyword.

Call to action
So how do I respond? Is there a code for a website? Do I have to quote a code over the phone? Will the offer automatically swing into action when a make a purchase? If I’m clicking through a link in the text, is the website fully mobile optimized for the device I’m using?
Whatever call to action you choose, it needs to crystal clear and very intuitive.

Provide an opt-out
All SMS marketing campaigns are required by law to include an opt-out, allowing customers to get off your list quickly and easily. This uses up precious characters but is vital in protecting your integrity and lawfulness as an SMS marketer.
The opt-out is best handled by consumers texting in a simple code to a 5 digit shortcode.
E.g To optout text abcd to 80945.

So it’s no small task to achieve all this in an ungenerous 160 characters.

Sample SMS Marketing Messages


Example SMS marketing messages for retailers can be adapted from these great sample text messages to customers.  We’ve deliberately changed the names of the businesses and the exact offer that they sent in the text.

We think the best SMS marketing examples include an expiring offer which adds a sense of urgency.

Retail SMS Marketing

blue quotesSave Now! Gabi’s Gifts is offering 30% off all items up to 7 pm Tues. Discount applied at checkout. Don’t miss out. Gabisgifts.com. To optout text abcd to 89022

159 characters

blue quotesHalf-price clothing today at MB Sports. Offer closes at midnight sharp. No extension. Use code 50off at checkout. Mbsports.com To optout text abcd to 89022
155 characters

blue quotesWN Fashion – Flash sale starts now. 2 for 1 on all accessories. Sales end Wed 7 pm. Only 3 days left. Wnfashion.com To optout text abcd to 89022
144 characters

blue quotesFree delivery on all gifts today at thefigtree.com. Use code fg2 at checkout. 1st 50 orders receive free gift candles. Figtree.com To optout text abcd to 89022 
159 characters

blue quotesGet Mother’s Day sorted. All chocolate gift packs are 20% off. Price range £15-£65. Free wrapping on all orders. Chocgifts.com To optout text abcd to 89022
155 characters

blue quotesSummer’s coming. Great prescription sunglasses at lowest prices ever. Great brands, top styling and free delivery. glassespoint.com To optout text abcd to 89022
160 characters


Companies in the leisure sector are probably the heaviest users of SMS and these sample text messages to customers could give you some great ideas for your next campaign.

Just remember not to send too many many messages or people will soon become bored of your texts, or worse still, start to think of your marketing texts as spam.

It’s one of the most common SMS marketing blunders that you’ll want to avoid.


Leisure SMS Marketing Templates


red quotesThe Oak Pub, Taunton. Enjoy our roaring fire, real ale and home cooked food. £129 per double, inc b/fast. Book now! Call 0123456789 To optout text abcd to 89022
160 characters

red quotesQueue jump with this text! Show this text at Bear’s nightclub for instant entry and free shot for you and your friends. To optout text abcd to 89022
148 characters

red quotesFree cream tea time! Indulge in a cream tea for a winter’s day. Buy one get one free at Tetbury Tea Rooms. To optout text abcd to 89022
155 characters

red quotesFREE entry to the Wiltshire Play Barn throughout August. Just pay for refreshments. Keep the kids happy this summer. www.wpbw.co.uk To optout text abcd to 89022
160 characters

red quotesFRIDAY’S HERE. Bring out your inner X factor. COCKTAILS & KARAOKE at Bar Ten. 2-4-1 Cocktails. Karaoke starts at 9pm. See you later. To optout text abcd to 89022
160 characters

red quotesWe’d hate to see you leave. Re-join The Gym before Sunday 13th Nov to get a free month. £299 for 13 mths. To optout text abcd to 89022
134 characters


The financial sector uses SMS is so many ways. These sample SMS to customers concentrate on the insurance industry but can be adapted easily to suit any application.

Increasingly, payment processors,banks, lenders and credit card companies are using SMS as part of their 2FA process (2 factor authentication). In the EU, the new Payment Service Directive 2 requires any online transaction of $30 to have improved authentication.

SMS will play a large role in helping companies comply with the new rules.

Financial Services SMS Templates

green quotesInsuring your vehicle is dull. We’ll take the strain and find the best deal. Call ABC insurance on 01234 56789 or reply yes. To optout text abcd to 89022
153 characters

green quotesGroan. Car insurance time again. Let’s get this over with fast. Call Fizz on 0123445678 for great service and affordable terms. To optout text abcd to 89022
156 characters

green quotesIt’s car insurance time already. Reply YES to this test and we’ll call you within 15 minutes with a quote. To optout text abcd to 89022
135 characters

green quotesTime to sort out insurance? We’ll get you best deals for house, car and contents insurance. Call Oakey Insurance on 012345 45678. To optout text abcd to 89022
158 characters

green quotesYour house Insurance is due. To save money call us now on 1234 56789 or xyzinsurance.com and quote offer reference HSE1 To optout text abcd to 89022
149 characters

green quotesSpend less on insurance and more on fun stuff. Call Acorn and put more in your back pocket. 012345 6789 or reply SAVE to this text. To optout text abcd to 89022
160 characters

green quotesInsurance time again. Renewing will take just a few mins. Reply RENEW and we’ll get back to you in 15 mins. Woods insurance.To optout text abcd to 89022
152 characters

Fast Food

Whether it’s pizza or fish and chips, these sample SMS for restaurants will suits all types of fast food outlet.
Restaurant marrketing by SMS has never been more effective. Get the message and the timng right and it can help boost sales, particularly at the quieter times of day.


Fast food SMS templates

yellow quotesFridge stuffed with goodies? Thought not. Come on, have a delicious pizza from Pizza Place. Second pizza free. 01234 56789. To optout text abcd to 89022
151 characters

yellow quotesSport overload this week. No time for cooking? We’ve got it covered. Order match grub from Prego on 0123 456789. To optout text abcd to 89022
141 characters

yellow quotesOf course there’s free delivery. And within 40 minutes of order or it’s free. Order your pizza from Pizza Pad now on 01234 56789. To optout text abcd to 89022
158 characters

yellow quotesTreat time. Order 1 pizza from Pizza Land and get the second for free. Delivery within 30 mins. Call now on 01234 56789. To optout text abcd to 89022
149 characters

yellow quotesIt’s still raining. Fancy a pizza? 2 for 1 on all large pizzas and free soft drink on all orders. Call Pizza Land on 01234 56789. To optout text abcd to 89022
158 characters

yellow quotes3 days until the weekend. Fancy a midweek treat? Two for 1 on all large pizzas from Pizza Pad. Offer open until Thurs.01234 56789. To optout text abcd to 8902
159 characters

Payment Reminder Text Message Samples

Moving away from pure SMS promotional samples, we thought it would be useful to provide some examples of text reminders, particularly payment reminder text messages samples.

The purpose of these payment reminder texts is to instill action immediately, so the tone of them can seem slightly cool and professional rather then warm and engagng.

These payment reminder sms templates can be adapted to suit any industry sector.

SMS payment reminder sample

blue quotesDear xxx, your account balance is now xxxx and is overdue. Please make payment by 2nd June. Your service will be interrupted if payment is not received.
153 characters

blue quotesYou have broken the repayment terms of your agreement and your account is in arrears. Please pay in full by 1st July to avoid further action.
141 characters

blue quotesDear xxx, your monthly payment is now overdue and needs to be paid in next 3 days. Failure to pay will result in your service being discontinued.
145 characters

blue quotesPayment has not yet been received and your account is in arrears by xxxxx. Please make payment in full by 1st July to avoid further action.
138 characters

blue quotesYour invoice 1234 has not been paid and is now overdue. Please make payable by 1st July. OUr bank details are included on the invoice.
134 characters

Appointment Reminder text message samples

With SMS appointment reminders, it’s a mistake to try and make them too clever or entertaining. The aim is to make your point clearly and concisely with no room for interpretation.

Keep your SMS reminder short and to the point.

Be careful too about giving users the opportunity to rebook at another time. If you make it inviting to customers to change their appointments, they might choose to do so, making a total mess of your booking for the day.

These appointment SMS templates can be used for almost any industry, just adapt them to suit you.

Appointment reminder SMS


red quotesWe’re looking forward to seeing you tomorrow for your dental appointment at ABC dentists on 56 Hight St. Any problem please contact us on 01234 56789
149 characters

red quotesYour car (reg BK08 TA2) is booked in for an MOT on Wednesday. Please make sure you arrive 10 minutes early to your appointment. ABC garage. Tel 01234 56789
155 characters

red quotesJust a quick reminder that you have an appointment with ABC hairdressing tomorrow at 1230. We look forward to seeing you. 01234 56789
133 characters

red quotesHello John. Just a reminder that your driving lesson with Mark is booked for 9 35 on Wed. I look forward to seeing you then. Please bring your driving licence.
159 characters
Now that you’ve got some ideas for you next campaign, make sure you take a look at these 5 SMS marketing blunders that could ruin your chance of success.

You may not have yet had a chance to take a look at our SMS API. Do help yourself to a free SMS account. You’ll receive 50 free text credits for testing.