Category: BULKSMS

BULKSMS

  • Important reasons for a text message does not get delivered

    Important reasons for a text message does not get delivered

    Important reasons for a text message does not get delivered

    No SMS campaign ever achieves a 100% delivered rate. There are just too many variables that will always cause a small percentage of message failures.below some of  the Important reasons for a text message does not get delivered

    What are the main reasons for text message non-delivery?

    Every text message that goes through our platform generates a delivery report. But sometimes these don’t provide the precise reasons for SMS failure.

    This short article runs through the top 13 reasons a message might fail to arrive on the recipient’s phone.

    1. You’ve got the wrong mobile number

    Whenever a human gets involved in data collection, there is bound to be the occasional error.

    One of the most common reasons for non-delivery is simply that the number is incorrect. Either the customer gave you the wrong number or you entered it incorrectly into the database.

    Either way, if the number’s wrong, the SMS will fail.

    2. The phone is switched off

    Mobile phone is switched offThis would seem unlikely as we’re all glued to our phones for hours every day but some folk do keep their phones switched off for extended periods.

    The message will expire after about 48 hours, so if a phone is switched for a couple of days, it will never arrive.

    3. The mobile phone is roaming in a different country

    Union flafMost mobile contracts allow all services to work abroad but there are a few contracts that do not permit receiving texts outside your country.

    When this is the case and a person is roaming, then a message won’t be received.

    4. The user may have blocked SMS from your sender ID

    Most mobile handsets allow you to block messages from any numbers.

    This typically can’t be set if you are using an alphanumeric sender ID but could cause non-delivery if you have set the sender ID as a reply number.

    5. Your sender ID is not permitted in the country or network that you’re sending to

    Blocked text messageSome countries do not permit dynamic, alphanumeric sender IDs. If you send a text to contact in a country with restricted sender ID regulations, then your message will probably not arrive.

    Some networks simply automatically switch the sender ID to a random number to allow delivery, others will simply block the text.

    Countries and individual networks frequently change their policy on this, so if possible, always test in advance.

    6. SMS Message delivery may be subject to time restrictions

    In order to avoid consumers being bombarded by marketing texts at anti-social hours, some countries impose restrictions on when marketing texts with alphanumeric sender ID can be sent.

    For example, in France, you are only permitted to sender marketing texts between 0800 and 2000.

    Marketing texts sent outside these hours will be blocked.

    7. Network filters and anti-spam blockers

    Increasingly, networks are implementing anti-spam and phishing filters in an attempt to prevent rising spam problems in some countries.

    If your message looks like spam or could be interpreted as a phishing attempt then some networks will automatically block the text.

    Occasionally this means that legitimate traffic containing certain keywords may get blocked.

    8. The message contains non-permitted characters

    Most companies use the GSM character set to send SMS messages. If your text contains odd characters outside the standard, then your message will be rejected by the network.

    To allow for the sending of emoticons, messages can be sent using UTF-16 encoding, although this hugely reduces the number of characters per text to just 70.

    9. Customer is subscribed to a Do Not Disturb (DND) service

    Some networks operate a ‘Do Not Disturb’ service which allows users to opt out of receiving any marketing texts.

    Subscribers will therefore not receive SMS messages if this option is available and activated.

    10. Network issues

    From time to time, networks suffer from data and text outages. These days, this is relatively rare.

    But as recently as June 202, T-Mobile suffered a massive outage for 12 hours affecting SMS messages and voice services.

    11. SMS message is too long

    Most networks have a maximum message length of around 1600 characters although this does vary.

    If your message exceeds the number of characters permitted, the SMS will be rejected.

    12. Mobile service suspended

    If a customer fails to pay their monthly mobile phone bill, then the mobile network will switch off the customer account and no messages will be delivered!

    13. Mobile phone memory exceeded

    This one is pretty rare. If someone is still using an old feature phone with limited capacity, then if the SMS message box is full, then no further messages can be received.

    Important reasons for a text message does not get delivered/Important reasons for a text message does not get delivered/

Important reasons for a text message does not get delivered/Important reasons for a text message does not get delivered/
  • Bulk SMS marketing templates and examples

    Bulk SMS marketing templates and examples

    Bulk SMS marketing templates and examples

    The offer is never usually the problem, it’s how to get it across using SMS where character count is tiny.Getting it right is arguably one of SMS marketing’s greatest challenges.

    “There’s no greater copy writing challenge than writing a responsive SMS marketing text.
    It’s like trying to cram a whole marketing department into 160 characters.”

    Henry Cazalet – The SMS Works

    So in just 160 characters, you have to achieve the following….

    Attention Grab
    Stop the recipient in their tracks. You’ve interrupted their day with your SMS marketing text, you’d better make this interesting or you’ll be consigned to the bin in seconds.

    Make your offer
    This needs to clear and concise. No waffle, no room for interpretation or vagueness. Punchy is the keyword.

    Call to action
    So how do I respond? Is there a code for a website? Do I have to quote a code over the phone? Will the offer automatically swing into action when a make a purchase? If I’m clicking through a link in the text, is the website fully mobile optimized for the device I’m using?
    Whatever call to action you choose, it needs to crystal clear and very intuitive.

    Provide an opt-out
    All SMS marketing campaigns are required by law to include an opt-out, allowing customers to get off your list quickly and easily. This uses up precious characters but is vital in protecting your integrity and lawfulness as an SMS marketer.
    The opt-out is best handled by consumers texting in a simple code to a 5 digit shortcode.
    E.g To optout text abcd to 80945.

    So it’s no small task to achieve all this in an ungenerous 160 characters.

    Sample SMS Marketing Messages

    Retailers

    Example SMS marketing messages for retailers can be adapted from these great sample text messages to customers.  We’ve deliberately changed the names of the businesses and the exact offer that they sent in the text.

    We think the best SMS marketing examples include an expiring offer which adds a sense of urgency.

    Retail SMS Marketing

    blue quotesSave Now! Gabi’s Gifts is offering 30% off all items up to 7 pm Tues. Discount applied at checkout. Don’t miss out. Gabisgifts.com. To optout text abcd to 89022

    159 characters

    blue quotesHalf-price clothing today at MB Sports. Offer closes at midnight sharp. No extension. Use code 50off at checkout. Mbsports.com To optout text abcd to 89022
    155 characters

    blue quotesWN Fashion – Flash sale starts now. 2 for 1 on all accessories. Sales end Wed 7 pm. Only 3 days left. Wnfashion.com To optout text abcd to 89022
    144 characters

    blue quotesFree delivery on all gifts today at thefigtree.com. Use code fg2 at checkout. 1st 50 orders receive free gift candles. Figtree.com To optout text abcd to 89022 
    159 characters

    blue quotesGet Mother’s Day sorted. All chocolate gift packs are 20% off. Price range £15-£65. Free wrapping on all orders. Chocgifts.com To optout text abcd to 89022
    155 characters

    blue quotesSummer’s coming. Great prescription sunglasses at lowest prices ever. Great brands, top styling and free delivery. glassespoint.com To optout text abcd to 89022
    160 characters

    Leisure

    Companies in the leisure sector are probably the heaviest users of SMS and these sample text messages to customers could give you some great ideas for your next campaign.

    Just remember not to send too many many messages or people will soon become bored of your texts, or worse still, start to think of your marketing texts as spam.

    It’s one of the most common SMS marketing blunders that you’ll want to avoid.

     

    Leisure SMS Marketing Templates

     

    red quotesThe Oak Pub, Taunton. Enjoy our roaring fire, real ale and home cooked food. £129 per double, inc b/fast. Book now! Call 0123456789 To optout text abcd to 89022
    160 characters

    red quotesQueue jump with this text! Show this text at Bear’s nightclub for instant entry and free shot for you and your friends. To optout text abcd to 89022
    148 characters

    red quotesFree cream tea time! Indulge in a cream tea for a winter’s day. Buy one get one free at Tetbury Tea Rooms. To optout text abcd to 89022
    155 characters

    red quotesFREE entry to the Wiltshire Play Barn throughout August. Just pay for refreshments. Keep the kids happy this summer. www.wpbw.co.uk To optout text abcd to 89022
    160 characters

    red quotesFRIDAY’S HERE. Bring out your inner X factor. COCKTAILS & KARAOKE at Bar Ten. 2-4-1 Cocktails. Karaoke starts at 9pm. See you later. To optout text abcd to 89022
    160 characters

    red quotesWe’d hate to see you leave. Re-join The Gym before Sunday 13th Nov to get a free month. £299 for 13 mths. To optout text abcd to 89022
    134 characters

    Financial

    The financial sector uses SMS is so many ways. These sample SMS to customers concentrate on the insurance industry but can be adapted easily to suit any application.

    Increasingly, payment processors,banks, lenders and credit card companies are using SMS as part of their 2FA process (2 factor authentication). In the EU, the new Payment Service Directive 2 requires any online transaction of $30 to have improved authentication.

    SMS will play a large role in helping companies comply with the new rules.

    Financial Services SMS Templates

    green quotesInsuring your vehicle is dull. We’ll take the strain and find the best deal. Call ABC insurance on 01234 56789 or reply yes. To optout text abcd to 89022
    153 characters

    green quotesGroan. Car insurance time again. Let’s get this over with fast. Call Fizz on 0123445678 for great service and affordable terms. To optout text abcd to 89022
    156 characters

    green quotesIt’s car insurance time already. Reply YES to this test and we’ll call you within 15 minutes with a quote. To optout text abcd to 89022
    135 characters

    green quotesTime to sort out insurance? We’ll get you best deals for house, car and contents insurance. Call Oakey Insurance on 012345 45678. To optout text abcd to 89022
    158 characters

    green quotesYour house Insurance is due. To save money call us now on 1234 56789 or xyzinsurance.com and quote offer reference HSE1 To optout text abcd to 89022
    149 characters

    green quotesSpend less on insurance and more on fun stuff. Call Acorn and put more in your back pocket. 012345 6789 or reply SAVE to this text. To optout text abcd to 89022
    160 characters

    green quotesInsurance time again. Renewing will take just a few mins. Reply RENEW and we’ll get back to you in 15 mins. Woods insurance.To optout text abcd to 89022
    152 characters

    Fast Food

    Whether it’s pizza or fish and chips, these sample SMS for restaurants will suits all types of fast food outlet.
    Restaurant marrketing by SMS has never been more effective. Get the message and the timng right and it can help boost sales, particularly at the quieter times of day.

     

    Fast food SMS templates

    yellow quotesFridge stuffed with goodies? Thought not. Come on, have a delicious pizza from Pizza Place. Second pizza free. 01234 56789. To optout text abcd to 89022
    151 characters

    yellow quotesSport overload this week. No time for cooking? We’ve got it covered. Order match grub from Prego on 0123 456789. To optout text abcd to 89022
    141 characters

    yellow quotesOf course there’s free delivery. And within 40 minutes of order or it’s free. Order your pizza from Pizza Pad now on 01234 56789. To optout text abcd to 89022
    158 characters

    yellow quotesTreat time. Order 1 pizza from Pizza Land and get the second for free. Delivery within 30 mins. Call now on 01234 56789. To optout text abcd to 89022
    149 characters

    yellow quotesIt’s still raining. Fancy a pizza? 2 for 1 on all large pizzas and free soft drink on all orders. Call Pizza Land on 01234 56789. To optout text abcd to 89022
    158 characters

    yellow quotes3 days until the weekend. Fancy a midweek treat? Two for 1 on all large pizzas from Pizza Pad. Offer open until Thurs.01234 56789. To optout text abcd to 8902
    159 characters

    Payment Reminder Text Message Samples

    Moving away from pure SMS promotional samples, we thought it would be useful to provide some examples of text reminders, particularly payment reminder text messages samples.

    The purpose of these payment reminder texts is to instill action immediately, so the tone of them can seem slightly cool and professional rather then warm and engagng.

    These payment reminder sms templates can be adapted to suit any industry sector.

    SMS payment reminder sample

    blue quotesDear xxx, your account balance is now xxxx and is overdue. Please make payment by 2nd June. Your service will be interrupted if payment is not received.
    153 characters

    blue quotesYou have broken the repayment terms of your agreement and your account is in arrears. Please pay in full by 1st July to avoid further action.
    141 characters

    blue quotesDear xxx, your monthly payment is now overdue and needs to be paid in next 3 days. Failure to pay will result in your service being discontinued.
    145 characters

    blue quotesPayment has not yet been received and your account is in arrears by xxxxx. Please make payment in full by 1st July to avoid further action.
    138 characters

    blue quotesYour invoice 1234 has not been paid and is now overdue. Please make payable by 1st July. OUr bank details are included on the invoice.
    134 characters

    Appointment Reminder text message samples

    With SMS appointment reminders, it’s a mistake to try and make them too clever or entertaining. The aim is to make your point clearly and concisely with no room for interpretation.

    Keep your SMS reminder short and to the point.

    Be careful too about giving users the opportunity to rebook at another time. If you make it inviting to customers to change their appointments, they might choose to do so, making a total mess of your booking for the day.

    These appointment SMS templates can be used for almost any industry, just adapt them to suit you.

    Appointment reminder SMS

     

    red quotesWe’re looking forward to seeing you tomorrow for your dental appointment at ABC dentists on 56 Hight St. Any problem please contact us on 01234 56789
    149 characters

    red quotesYour car (reg BK08 TA2) is booked in for an MOT on Wednesday. Please make sure you arrive 10 minutes early to your appointment. ABC garage. Tel 01234 56789
    155 characters

    red quotesJust a quick reminder that you have an appointment with ABC hairdressing tomorrow at 1230. We look forward to seeing you. 01234 56789
    133 characters

    red quotesHello John. Just a reminder that your driving lesson with Mark is booked for 9 35 on Wed. I look forward to seeing you then. Please bring your driving licence.
    159 characters
    Now that you’ve got some ideas for you next campaign, make sure you take a look at these 5 SMS marketing blunders that could ruin your chance of success.

    You may not have yet had a chance to take a look at our SMS API. Do help yourself to a free SMS account. You’ll receive 50 free text credits for testing.

     

  • Bulk SMS Interesting successful marketing stats

    Bulk SMS Interesting successful marketing stats

    Bulk SMS Interesting successful marketing stats

    If you ever need to convince your company to get involved in Bulk SMS Interesting successful marketing stats, here are some Bulk SMS Interesting successful marketing stats and compelling stats that will help your cause.

    96% of marketers rated mobile welcome SMS as “very effective/effective” or “somewhat effective – Salesforce

    77% of consumers said they opted in to a brand’s text messages to receive coupons or deals – Salesforce

    90% of text messages are read within 3 minutes – Venture Beat

    60% of consumers say they’d redeem a mobile coupon they received via text message within a week. – Code Broker

    Mobile Marketers are on average 79% more likely to use other mobile-specific marketing tactics if they employ SMS marketing strategies. – Gartner

    90% vs 20% – Open rate of SMS compared to email open rates – Voice Sage

    75% of people wouldn’t mind receiving an SMS text message from a brand (after opt-in)  – Marketing profs

    . Bulk SMS marketing templates and examples

    Constructing the right bulk SMS message in just 160 characters is a challenge.

    It’s a tiny amount of space that has to achieve the following..

    • Grab the reader’s attention
    • Make it clear who the message is from
    • Make them an enticing offer
    • Give them a clear and easy call to action
    • Provide an opt-out.

    If all that can be achieved with some charm and a little humor, so much the better.

    To help provide some ideas and inspiration, we’ve put together a comprehensive library of 34 Bulk SMS marketing templates.

    They are split down by industry sector but please have a read through them all. You may be able to use an idea of an approach from a different industry.

    Bulk SMS Interesting successful marketing stats/Bulk SMS Interesting successful marketing stats