WhatsApp and message  Proactive Messaging allows you to send or initiate a message to WhatsApp users. Select a pre-approved message template from the drop-down and enter the data value for the placeholders separated by the double pipe symbol (||) to send a message to the required phone number after consent. The user phone number is auto-populated from Freshchat to the form. You can select the desired language from the drop-down to send the message in that language (if it’s been approved beforehand). The app also allows agents to use message templates to send out proactive messages while the account admins can make changes to the existing settings or add more message templates for use in the App Settings. Taking into example an e-commerce platform, you can send a confirmation message to a customer’s WhatsApp number with the order ID or a booking ID once they have made a purchase. With the user of placeholders, you can include the Order ID of the customer with ease and send the message directly from the Freshchat portal.